Released on: March 13, 2008, 1:52 pm

Press Release Author: Jordyn K. Borczon / MLC PR

Industry: Entertainment

Press Release Summary: M. Loring Communications VP of Radio Promotion, Jennifer
Lyneis, has been chosen to judge at the first annual "Indie Rock Wars" battle of the
bands, taking place in Henderson, Nevada.

Press Release Body: Los Angeles, CA (March 11, 2008)- Jennifer Lyneis, VP of Radio
Promotion at M. Loring Communications, has been chosen to judge the first annual
"Indie Rock Wars" battle of the bands in Henderson, Nevada [MonteLago Village, Lake
Las Vegas]. The competition will be held during the Rock and Jock Festival, which
is taking place April 25 - April 27, 2008.

The Rock and Jock Festival is an annual event that includes music, sports,
recreation, and other unique activities. The festival will include KOMP's annual
radio-thon, a silent auction, concerts, live radio remotes, and major promotion
including advertising with radio, television, newspapers, and magazines.

"I am very excited to be a part of this event," says Jennifer Lyneis, "The artists
who have entered this competition are exceptional, and they deserve to get exposure.
Being someone very involved in the progression of the indie movement at MLC, I think
judging this event is right up my alley."

The highlight of the festival will be the "live" Indie Rock Wars competition. This
special event caters directly to the unsigned, independent artist. It is open to
unsigned artists in the United States and Canada. The goal of the competition is to
give indie artist's promotion of their musical compositions, free promotion from
participating in the event, exposure to local and national independent music
industry executives, and over $25,000 in prizes. The winner of the event will be
broadcasted in "live-real-time TV" around the globe so friends and fans can watch
the artists on their TV's, iPods, Smart phones, and computers.

The "Indie Rock Wars" competition will take place on Friday, April 25 2008 from 6:00
PM - 11:00 PM and Saturday, April 26 2008 from 4:00 PM - 11:00 PM. Sponsors for the
Indie Rock Wars include: The Grammy Foundation, The Real Radio Show, Budget Car
Rentals., Verizon Wireless, CDPulse, Best of Bands, Las Vegas Weekly, ESPN Radio,
KOMP 92.3 and Fox Radio 920 AM.

-30-

About Jennifer Lyneis:

VP of radio promotion at M. Loring Communications, left her title as Head of
Promotions at Sony Records to pursue radio promotion for the indie music movement.
Throughout the years, Jennifer's work of promoting artists to national radio has
earned her highly esteemed awards including Radio Promoter of the Year from New
Music Weekly Magazine in 2003 and 2004. Jennifer has promoted Grammy award winning
and nominated artists such as Jack Johnson, Michelle Branch, Mariah Carey, Alanis
Morisette, Nelly Furtado, and Brian McKnight.


About M. Loring Communications:

M. Loring Communications (AKA MLC) is a full service music firm specializing in
radio promotion, music licensing and corporate sponsorship acquirement, artist
development and consulting services. M. Loring Communications houses sister
corporation, MLC PR, a boutique PR firm supporting talent, lifestyle and literary
divisions.


For more information about M. Loring Communications or Jennifer Lyneis, please
contact Jordyn Borczon from MLC PR at (818) 706-8080 or jordyn@monaloring.com. You
can also visit our website at: www.mloringcommunications.com.




Web Site: http://www.monaloring.com

Contact Details: M. Loring Communications
PO Box 1096
Agoura Hills, CA 91376
PHONE
818.706.8080
CONTACT EMAIL
jordyn@monaloring.com
contact@monaloring.com